Sökning: "5Qs model"

Hittade 3 uppsatser innehållade orden 5Qs model.

  1. 1. Quality Perception: : A quantitative study of measuring quality in the Swedish insurance market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jennifer Persson; Anders Laurenius; Caroline Landin; [2015]
    Nyckelord :Marketing; B2B; Swedish insurance company; The 5Qs Model; Quality perception;

    Sammanfattning : .... LÄS MER

  3. 2. Challenges and Opportunities of Mergers and Alliances between Universities

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Shahad Salam Alani; Abeer Essam; [2013]
    Nyckelord :Strategy; Alliance; Linnaeus Univeristy; Kalmar University; Växjö University; Quality; Zineldin´s 5Qs model; Mergers; Motivations;

    Sammanfattning : Mergers between small institutions have greatly increased in a short period of time in order to help them become larger and stronger. The purpose of this thesis  is to explore the main motivations behind mergers or alliances between universities, advantages and the possible challenges which they may face in forming these alliances. LÄS MER

  4. 3. The Battle of the Customers – Does loyalty exist within the FMCG market?

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Emmie Thurn; David Gustafsson; [2012]
    Nyckelord :Relationship marketing; quality; customer satisfaction; customer loyalty; 5Qs model; the FMCG market.;

    Sammanfattning : Title: The Battle of the Customers – Does loyalty exist within the FMCG market? Authors: Emmie Thurn 880909, David Gustafsson 870926  Purpose: The purpose with this study is to examine how relationship marketing strategies can enhance companies’ effectiveness, within the FMCG market, in the sense of more satisfied and loyal customers. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship. LÄS MER