Sökning: "A Btestning"

Hittade 1 uppsats innehållade orden A Btestning.

  1. 1. Automated Bid Adjustments in Search Engine Advertising

    Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Författare :Mazen Aly; [2017]
    Nyckelord :Digital Advertising; Bid Adjustments; Optimization; Statistical Analysis; A B Testing; Digital Marknadsföring; Budjusteringar; Optimering; Statistisk analys; A Btestning;

    Sammanfattning : In digital advertising, major search engines allow advertisers to set bid adjustments on their ad campaigns in order to capture the valuation differences that are a function of query dimensions. In this thesis, a model that uses bid adjustments is developed in order to increase the number of conversions and decrease the cost per conversion. LÄS MER