Sökning: "AC2ID"

Hittade 1 uppsats innehållade ordet AC2ID.

1. 1. JC - Just Confusing

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Camilla Herlin; Emelie Karlsson; [2015]
   Nyckelord :cognitive processes; image; identity; JC Jeans Company; Repositioning; Brand; AC2ID; Social Sciences;

   Sammanfattning : We are living in a changing society where businesses need to keep themselves updated and adapt to changing circumstances. Hence, some brands need to repo- sition themselves to survive. The purpose with repositioning is that a brand wants to convey a different identity and therefore create a new image and position in the consumer’s mind. LÄS MER