Sökning: "ACSI model"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden ACSI model.

1. 1. Customers’ Perception on their Satisfaction about the Private Banks in a Developing Country : A perspective of Private Banks in Bangladesh

   Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Md Mahmudul Alam Akanda; Jasmin Dzeko; [2016]
   Nyckelord :Customers’ perception; Customers’ satisfaction; Private banks; Developing country; American Customer Satisfaction Index ACSI .;

   Sammanfattning : Customers’ satisfaction is a decisive factor in the development process of business which has also an effective impact on contributing a country's GDP. Private banks have been emerged over the time in developing countries where customers’ satisfaction is the driven force of banking industry investigated in Bangladesh. LÄS MER

3. 2. The loyalty effect

   Master-uppsats, Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Författare :Oskar Bill; Alexander Jöndell; [2015]
   Nyckelord :Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

   Sammanfattning : Authors: Oskar Bill, Alexander Jöndell Supervisors: Carl-Henric Nilsson Associate Professor Lund University ¬ School of Economics and Management Department of Business Administration Charlotta Johansson Associate Professor Lund University ¬ Faculty of Engineering Department of Automatic Control Purpose: The purpose is to predict customer loyalty by utilising big data. This will be done by combining two models: The American Customer Satisfaction Index (ACSI) and the Net Promoter Score (NPS) using the benefits of each model, the cause and effect relationship in ACSI and the simple survey methodology in NPS. LÄS MER

4. 3. Att tillämpa återkommande mätning av kundnöjdhet i IT-projekt : En vidareutvecklad modell baserad på modellerna American Customer Satisfaction Index (ACSI) och SERVQUAL

   Kandidat-uppsats, Högskolan Dalarna/Informatik

   Författare :Roberg Karlmats; Daniel Karlsson; [2015]
   Nyckelord :Customer satisfaction; Service quality; American Customer Satisfaction Index; CSI; ACSI; Recurring; IT-project; SERVQUAL; Kundnöjdhet; Servicekvalitet; Nöjd Kund Index; NKI; ACSI; Återkommande; IT-projekt; SERVQUAL;

   Sammanfattning : I dagens samhälle är det allt viktigare för företag att behålla sina existerande kunder då konkurrensen blir allt hårdare. Detta medför att företag försöker vidta åtgärder för att vårda relationer med sina kunder. Detta problem är även högst relevant inom IT-branschen. LÄS MER

5. 4. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

   Magister-uppsats, Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

   Författare :Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
   Nyckelord :consumer sentiment; macro marketing; Vietnam;

   Sammanfattning : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. LÄS MER

7. 5. An Exploratory Study of Customer Satisfaction Based on ACSI Model : an application to the No.2 bus service in Gävle of Sweden

   Magister-uppsats, Institutionen för teknik och byggd miljö; Ämnesavdelningen för industriell ekonomi

   Författare :chun yang; le xue; [2009]
   Nyckelord :Customer Satisfaction CS ; ACSI model; customer expectation; perceived quality;

   Sammanfattning : This thesis used ACSI model as a theoretical basis, which is a cause-and-effect model, to measure the quality of goods or service that starts from “customer expectations” to “customer satisfaction”. The purpose of this thesis is to find a suitable model for developing the customer satisfaction of No. LÄS MER