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1. Cultural influence in Advertising
Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologiSammanfattning : The research investigates to the question “How Swedish and Pakistani Television advertisements differ from each other on basis of cultural differences; are there any similarities?”. The study elucidates the reflection of cultural values in Television advertisements of Telenor Sweden and Pakistan by following deductive case study approach. LÄS MER
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