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1. Key Factors that Make ‘Free Business Models’ Successful in Software as a Service Ventures
Master-uppsats, KTH/Entreprenörskap och InnovationSammanfattning : This thesis research analyzes why and how Software as a Service (SaaS) ventures can succeed or fail using the two forms of free business models: freemium and free based on a multi-sided platform. Software as a Service ventures nowadays need a strong market presence and visibility to be financially sustainable, and that is why they are constantly innovating methods to reach solvency. LÄS MER
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