Sökning: "ALI MEKOUAR"

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  1. 1. Key Factors that Make ‘Free Business Models’ Successful in Software as a Service Ventures

    Master-uppsats, KTH/Entreprenörskap och Innovation

    Författare :ALI MEKOUAR; DINO POHILJ; [2015]
    Nyckelord :Customers; Business Models; Business Model Innovation; Business Sustainability;

    Sammanfattning : This thesis research analyzes why and how Software as a Service (SaaS) ventures can succeed or fail using the two forms of free business models: freemium and free based on a multi-sided platform. Software as a Service ventures nowadays need a strong market presence and visibility to be financially sustainable, and that is why they are constantly innovating methods to reach solvency. LÄS MER