Sökning: "AMO-ramverk"

Hittade 1 uppsats innehållade ordet AMO-ramverk.

  1. 1. Identifying antecedents of cross-selling performance : A qualitative approach in the professional services industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Simon Knudsen; [2018]
    Nyckelord :Cross-selling performance; AMO framework; industrial marketing; Cross-selling; korsförsäljning; AMO-ramverk; industriell marknadsföring;

    Sammanfattning : Cross-selling is the practice of selling products or services that do not replace already purchased products or services to existing customers. In industries characterized by complex products, long lead times and intricate relations between customer and company, the determinants of a company's cross-selling performance are different than those present in other industries. LÄS MER