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  1. 1. CREATIVE LEADERSHIP IN FASHION BUSINESS TODAY : A case study on MUUSE

    Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :ANASTASIA APOSTOLIDOU; [2013]
    Nyckelord :creative leadership; innovation; organizational creativity; fashion business; case study; case study; case study; entrepreneurship; meaningfulness;

    Sammanfattning : Purpose: From an anthropological angle, the purpose of this paper is to shed light into how young innovative fashion companies can exercise creative leadership and reflect the creativity of their external image in their internal environment, towards their path to prosperity and success.Design/methodology/approach: The research analyses the case of MUUSE, a paradigmatic fashion company based in Copenhagen, Denmark in order to examine its creativity inside-out (external image and internal environment/operations). LÄS MER