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  1. 1. Online consumers' perspective on digital fashion branding magazines

    Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :NATALYA AMERKHANOVA; ANASTASIA TOPALIDOU; [2014]
    Nyckelord :digital fashion branding magazines; online consumers; shopping motives;

    Sammanfattning : The study is focused on investigating the effectiveness of digital fashion branding magazines through the perspective of various types of online fashion consumers. The classification of online fashion consumers is based on motives of shopping behavior. LÄS MER