Sökning: "Aaron Huynh"

Hittade 1 uppsats innehållade orden Aaron Huynh.

  1. 1. Sustainable packaging : A study of consumers' loyalty and behavior

    Kandidat-uppsats, Internationella Handelshögskolan; IHH, Företagsekonomi

    Författare :Fredrik van Huynh; Aaron Gonzalez; Waseem Yousef; [2009]
    Nyckelord :sustainable; loyalty; behavior; attitudes; ecological; packaging;

    Sammanfattning :   The ecological consumer has been a significant and central character in the development of green marketing. In an effort to enhance brand equity and increase consumers’ loyalty, companies are relying on environmental claims. LÄS MER