Sökning: "Aaron Wild"

Hittade 1 uppsats innehållade orden Aaron Wild.

  1. 1. Exploring Value Creation Derived from Celebrity Consumption : The paradigmatic elements of Celebrity Negative Information

    Master-uppsats, IHH, Företagsekonomi

    Författare :Aaron Gonzalez; [2011]
    Nyckelord :Celebrity consumption; celebrity negative information; value creation; human brands;

    Sammanfattning : The celebrity status is seen in a wide variety of domains that ranges from entertainment, to sport, to politic communities. It operates as a way of providing distinctions and definitions of success within those domains (Marshall, 1997). LÄS MER