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  1. 1. Strategy Mapping : The Intended Effects of an Investment in Information Systems - A Case Study on Alpha AB

    Master-uppsats, IHH, Företagsekonomi

    Författare :Olof Hedin Stenmark; [2011]
    Nyckelord :Strategy Map; Balanced Scorecard; Investment; Information System;

    Sammanfattning : Problem Deciding where to spend the information system investment budget with respect to strategic priorities is important for companies, but it is far from every company that does it. There is no consesus in the literature on how information system investment decisions should be assessed. This case study is conducted on Alpha AB. LÄS MER