Sökning: "Abdikadar Aden"

Hittade 2 uppsatser innehållade orden Abdikadar Aden.

1. 1. Young Swedish adults' attitudes towards offshoring

   Magister-uppsats, Högskolan Väst/Avd för företagsekonomi

   Författare :Abdikadar Aden; Stefan Türtscher; [2015]
   Nyckelord :Offshoring; offshore outsourcing; attitudes towards offshoring; Swedish young adults; factors affecting offshoring; offshoring attitudes formation;

   Sammanfattning : Offshoring, meaning the movement of business operations to foreign countries, has recently grown. It provides the company with opportunities which are not available domestically, but it also bears risks. LÄS MER

3. 2. Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Fikrie Kreidly; Abdikadar Aden; Adnan Tvrtkovic; [2014]
   Nyckelord :integrated marketing communications; success factors of imc; customer focus; targeted communication; customer-brand relationship; synergy; channels of communication; swedish perceptions of imc;

   Sammanfattning : When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. LÄS MER