Sökning: "Abdulmoaz Alkhayyat"

Hittade 2 uppsatser innehållade orden Abdulmoaz Alkhayyat.

  1. 1. The impact of artificial intelligence on digital marketing

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Abdulmoaz Alkhayyat; Ahmed Mohamud Ahmed; [2022]
    Nyckelord :;

    Sammanfattning : Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaioannou Keywords: Artificial Intelligence (AI) Machine learning (ML) Search engine optimization (SEO) Research questions: How does AI affect digital marketing and help companies improve theirperformance? Purpose: The aim of this study is to determine the Impact of AI in digital marketingby analyzing and determining how companies utilize AI to improve performance. Method: This is a qualitative study with an inductive approach conducted using semistructured interview questions and analyzed using template analysis. LÄS MER

  3. 2. Consumer behavior towards green cosmetic products in Sweden

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Ayham Stita; Abdulmoaz Alkhayyat; [2021]
    Nyckelord :Green products; purchase intention; eco-awareness; green cosmetic products; consumer behavior;

    Sammanfattning : Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. LÄS MER