Sökning: "Abeer Essam"

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  1. 1. Challenges and Opportunities of Mergers and Alliances between Universities

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Shahad Salam Alani; Abeer Essam; [2013]
    Nyckelord :Strategy; Alliance; Linnaeus Univeristy; Kalmar University; Växjö University; Quality; Zineldin´s 5Qs model; Mergers; Motivations;

    Sammanfattning : Mergers between small institutions have greatly increased in a short period of time in order to help them become larger and stronger. The purpose of this thesis  is to explore the main motivations behind mergers or alliances between universities, advantages and the possible challenges which they may face in forming these alliances. LÄS MER