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1. Effect of Storytelling on Crowdfunding Campaign Success
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Storytelling is an important skillset for an entrepreneur to possess in order to appeal to funders. Crowdfunding is a relatively new funding mechanism, involving the crowd to fund projects or ideas. The evolution of crowdfunding has created an alternative to traditional means of funding such as bank loans, venture capital and angel investors. LÄS MER
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