Sökning: "Abhay Girimaji"

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  1. 1. Effect of Storytelling on Crowdfunding Campaign Success

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Abhay Girimaji; Thameez Abdul Rahman; [2019]
    Nyckelord :storytelling; entrepreneurship; crowdfunding; entrepreneur; funding; crowdfunding success;

    Sammanfattning : Storytelling is an important skillset for an entrepreneur to possess in order to appeal to funders. Crowdfunding is a relatively new funding mechanism, involving the crowd to fund projects or ideas. The evolution of crowdfunding has created an alternative to traditional means of funding such as bank loans, venture capital and angel investors. LÄS MER