Sökning: "Adam Åstrand"

Hittade 2 uppsatser innehållade orden Adam Åstrand.

1. 1. What corporate social media content leads to higher consumer response : A study of local brands in Sweden

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Adam Åstrand; Naimul Abd; [2016]
   Nyckelord :Social Media Content; Social Media Platforms; Facebook; Twitter; Communication;

   Sammanfattning : Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. LÄS MER

3. 2. Artistvarumärkens nya spelplan : Konkurrensklimatet i den moderna musikindustrin

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Oscar Larsson; Adam Åstrand; [2015]
   Nyckelord :Varumärke; artist; artistvarumärke; konkurrens; differentiering; digitalisering;

   Sammanfattning : Purpose and aim The purpose of this thesis has been to create a deeper understanding about the impact that the digitalization of the music business in the early 2000s and also the latter change, that in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional industry’s competence. LÄS MER