Sökning: "Adam Falkenberg"

Hittade 2 uppsatser innehållade orden Adam Falkenberg.

1. 1. The Leaky Bucket : Managing user retention on social platforms

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Adam Falkenberg; Christian Esselin; [2020]
   Nyckelord :Social media; Social platforms; User retention;

   Sammanfattning : Social platforms have become a large part of today’s society and there is large scientific interests in what creates a successful social platform. There is plenty of research available on how to acquire users to a social platform, but there is significantly less available on how to retain users on a social platforms. LÄS MER

3. 2. B2B SHARING PLATFORMS. THE NEXT LOGICAL STEP : A qualitative study investigating what drives or hinders the business to business sharing economy

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Adam Falkenberg; Christian Esselin; [2019]
   Nyckelord :The Sharing economy; B2B sharing;

   Sammanfattning : The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. LÄS MER