Sökning: "Adam Kubiak"

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  1. 1. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Adam Kubiak; David Persson; [2021]
    Nyckelord :live; shopping; social; business; marketing; experience;

    Sammanfattning : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. LÄS MER