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  1. 1. Like us on Facebook! : A qualitative study about online communication on Facebook

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Nathalie Anund; Adam Severin; Martin Zalewski; [2012]
    Nyckelord :Communication; Engagement; Word of Mouth; Social Networks; Social Media; Facebook;

    Sammanfattning : As of the moment Facebook is the world’s largest online social network with over 800 million active users and more than 50% of the users log on to the website on any given day. It is considered to be the most important social platform on the Internet since it reaches more people than any other social network. LÄS MER