Sökning: "Adam Waernér"

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1. 1. Swedish Match : En kvalitativ studie om butikskonceptet

   Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

   Författare :Adam Waernér; Erik Rehnberg; [2016]
   Nyckelord :Kommunikation; branding; PR; Reklam; Kultur; Snus;

   Sammanfattning : Title: Swedish Match-En kvalitativ studie om butikskonceptet  Author: Adam Waernér/Erik Rehnberg  Supervisor: Jonas Jonasson  Key Words: Communication, Branding, Culture, PR, Advertisement  Purpose: The purpose of this research is to understand the background of the launch of Swedish Match´s stores. Because of the strict laws against marketing of tobacco products in Sweden, we believe that the stores are an interesting way of approaching a new branding and communication strategy in the tobacco industry. LÄS MER