Sökning: "Adam Winnberg"

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  1. 1. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Adam Winnberg; Frida Mårtensson; [2021]
    Nyckelord :Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Sammanfattning : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. LÄS MER