Sökning: "Adela Svajda"

Hittade 1 uppsats innehållade orden Adela Svajda.

  1. 1. Have the automobile companies; Honda and Renault achieved to deliver their environmental message to their customers?

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Tanja Ometlic; Caroline Smith; Adela Svajda; [2009]
    Nyckelord :Environmental friendliness;

    Sammanfattning : Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. A trademark is considered to be able to work as a source of information and risk reducer for customers, which can be a step towards green communication. LÄS MER