Sökning: "Adisa Sahinovic"

Hittade 1 uppsats innehållade orden Adisa Sahinovic.

  1. 1. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
    Nyckelord :bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

    Sammanfattning : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. LÄS MER