Sökning: "Adrae Alaoui"
Hittade 1 uppsats innehållade orden Adrae Alaoui.
1. What is in a physical store?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The study contributes to a deeper understanding of the customer experience journey regarding high involvement products and touchpoints that influence the customer experience in a physical store. This study serves as an extension to previous academic research as they focused on convenience goods with a different target group (Lemon & Verhoef, 2016). LÄS MER
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