Sökning: "Adrae Alaoui"

Hittade 1 uppsats innehållade orden Adrae Alaoui.

  1. 1. What is in a physical store?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Priyanka Belel; Adrae Alaoui; [2020]
    Nyckelord :Customer experience journey; Touchpoints; high involvement products; Generation Z; Physical store.; Business and Economics;

    Sammanfattning : The study contributes to a deeper understanding of the customer experience journey regarding high involvement products and touchpoints that influence the customer experience in a physical store. This study serves as an extension to previous academic research as they focused on convenience goods with a different target group (Lemon & Verhoef, 2016). LÄS MER