Sökning: "Adrian Dilaveri"

Hittade 2 uppsatser innehållade orden Adrian Dilaveri.

1. 1. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mario Oreski; Adrian Dilaveri; [2017]
   Nyckelord :Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

   Sammanfattning : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. LÄS MER

3. 2. Should Your Corporate Typeface Reflect Your Product Category? : A Quantitative Study

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jonas Kose; Adrian Dilaveri; Rasmus Eriksson; [2016]
   Nyckelord :;

   Sammanfattning : The typeface a company uses for its products can positively influence consumers’ attitude towards the products due to the fact that typeface conveys connotative meaning. An important factor for this influence is the congruence between the connotative meaning of the typeface and the connotative meaning of the product category. LÄS MER