Sökning: "Adrian Kovacic"
Hittade 1 uppsats innehållade orden Adrian Kovacic.
1. Dold marknadsföring på sociala medier : En kvalitativ studie om konsumenters attityder mot influencers dolda marknadsföring på sociala medier och de ageranden dessa attityder leder till
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of this study is to gain an understanding of the link between attitudes and actions to influencers’ undercover marketing in social media from a consumer perspective, as this is lacking in today's research. Theoretical reference frame: The study uses theories, concepts and previous research that are within the field of the study. LÄS MER
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