Sökning: "Advertiser passion"
Hittade 1 uppsats innehållade orden Advertiser passion.
1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passionD-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning
Sammanfattning : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. LÄS MER