Sökning: "Advertising Clutter"
Visar resultat 1 - 5 av 36 uppsatser innehållade orden Advertising Clutter.
1. Plattformar för marknadsföring: En intervjustudie om marknadsföring på TikTok och Instagram
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : English title: Marketing within digital platforms: An interview study regarding digital marketing onTikTok and InstagramMarketing through social media platforms is a powerful way for businesses to reach andconnect with customers. The growth prominence of technical innovations together withglobalization has influenced the way in which we connect with each other. LÄS MER
2. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. LÄS MER
3. Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. LÄS MER
4. Take A Chance On Shock : Facilitating Effective Shockvertising
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. LÄS MER
5. The causes and effects of native advertising clutter in social media
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. LÄS MER