Sökning: "Advertising agency"
Visar resultat 1 - 5 av 115 uppsatser innehållade orden Advertising agency.
1. Energikrisen, intet nytt Könsföreställningar och könsroller så som de kommer till uttryck i svenska energisparkampanjen under 1970-talet
Master-uppsats,Sammanfattning : The primary aim of this essay has been twofold. First, to study how gender and gender roles are portrayed in the Swedish energy advertising campaign at the time of the oil crisis, and second, to analyze whether the public’s energy saving, as it can be mapped based on survey responses, shows differences depending on gender. LÄS MER
2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER
3. Should we do it ourselves or should we let somebody else do it?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. LÄS MER
4. Bakom kulisserna av influencer marketing : Att förstå yrkesverksamma inom medie- och kommunikationsbranschens syn och erfarenhet av influencer marketing
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : This study aims to investigate the phenomenon of influencer marketing within the context of the media and communication industry. The research focuses on understanding the perspectives and experiences of professionals working in this field. LÄS MER
5. Artificiell Intelligens : En studie på användning av AI inom IT-verksamheter
Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : Följande studie har undersökt hur implementering av AI kan påverka IT-företag inom olika aspekter som exempelvis fördelar, nackdelar, utmaningar och verksamhetsprocesser. Studien är baserad på en kvalitativ metod där det insamlade materialet utgör grunden till detta arbete. LÄS MER
