Sökning: "Advertising creativity"

Visar resultat 1 - 5 av 60 uppsatser innehållade orden Advertising creativity.

  1. 1. The Impact of AI on the Media Industry.

    Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Muhammad Hashim Khan; [2023]
    Nyckelord :Artificial intelligence; media industry; impact; ethical considerations;

    Sammanfattning : The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. LÄS MER

  3. 2. Upphovsrättens paradigmskifte i eran av den fjärde industriella revolutionen - En studie om metamorfos av upphovsmannarättens föremål och personlig integritet i ljuset av deepfakes

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Emilia Ahnborg; [2023]
    Nyckelord :förmögenhetsrätt; EU-rätt; immaterialrätt; upphovsrätt; personlig integritet; deepfakes; artificiell intelligens; musikindustrin; Law and Political Science;

    Sammanfattning : In today's era, the fourth industrial revolution, we are facing a new technological reality. AI technology’s ability to, almost identically, simulate the voices of existing individuals in AI-generated works raises fundamental copyright issues about what should truly be protected by copyright. LÄS MER

  4. 3. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elina Heidenborg; Linnea Kaveryd; [2023]
    Nyckelord :artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Sammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER

  5. 4. Marknadsföring under världsmästerskapet i fotboll år 2022 i Qatar : En studie avseende marknadsföring av ohälsosam Tv-reklam och sponsring under världsmästerskapet i fotboll år 2022 i Qatar

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Oussema Kharrat; Walid Nur; [2022]
    Nyckelord :FIFA World Cup; Unhealthy TV Advertising; Time Span; Color and Design; Världsmästerskapet i Fotboll; Ohälsosam Tv-reklam; Tidsspann; Färg och Design;

    Sammanfattning : Despite the development of digitization, traditional marketing in the form of TV advertising and sponsorship has continued to appear as a marketing strategy for companies and organizations. This is because people spend a lot of time watching different programs, movies and sporting events on different TV channels, which gives this type of marketing a large reach. LÄS MER

  7. 5. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Michelle Dam; [2022]
    Nyckelord :Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Sammanfattning : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. LÄS MER