Sökning: "Advertising signal effects"

Visar resultat 6 - 9 av 9 uppsatser innehållade orden Advertising signal effects.

  1. 6. Design versus Advertising

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Flora Berglund; Julia Ludvigsson; [2015]
    Nyckelord :Signal effects; Design; Advertising; Involvement; Third person effects;

    Sammanfattning : This thesis investigates the signal effects generated from the two marketing approaches design and advertising. Signal effects, advertising and design are all concepts that contain previous research and testing. However the concepts defined and combined in the way as in this thesis is up until now untested. LÄS MER

  3. 7. Effekterna av att signalera hög annonskostnad för ett välgörenhetsföretag - ett undantag från tidigare forskning om signalteori

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Walter; Lulu Zhang; [2013]
    Nyckelord :Advertising; Marketing; Non-profit; Signaling theory; Charity;

    Sammanfattning : In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. LÄS MER

  4. 8. Is No Marketing the New Marketing? -A Quantitative Study of the signaling effects of marketing vs. non-marketing

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Madeleine Gadd; Erika Brag; [2011]
    Nyckelord :Market Signal Theory; Word-of-Mouth; Advertising; Fashion Industry; Restaurant Industry;

    Sammanfattning : In a world where we are constantly surrounded by advertisements and companies are doing everything in their power to cut through the media clutter and reach their target audiences it is surprising that some brands manage to reach significant success without marketing at all. There are fashion brands that have become household names without ever buying a magazine ad and restaurants that are fully booked months in advance even though most people have never even heard of them. LÄS MER

  5. 9. Smart Marketing in Smartphones: A Quantitative Study on Mobile Advertising Effectiveness

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carolina Appelqvist; Julie Miller; [2011]
    Nyckelord :Mobile Advertising Effectiveness; Signal Effects; Location Based Advertising; Product Involvement; Mobile Coupons;

    Sammanfattning : The rise of smartphones is creating smarter consumers - introducing opportunities for smarter marketing. Mobile media investments in Sweden skyrocketed by 23.3% from 2009 to 2010, exhibiting the strongest growth across all media investments. LÄS MER