Sökning: "Affection"

Visar resultat 6 - 10 av 170 uppsatser innehållade ordet Affection.

  1. 6. Stylingservice som hållbar produkt : Värdet av en konsulterande stylingtjänst för minskad överkonsumtion

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Karl Sedeborn Holst; Agnes Ottander; [2023]
    Nyckelord :Consumer behaviour; sustainability; individual-focused advisory consumption; PSS; Konsumentbeteende; hållbarhet; individfokuserad rådgivande konsumtion; PSS;

    Sammanfattning : Dagens konsumtion av kläder hos den genomsnittlige konsumenten består till stor del av överkonsumtion. Ett bristande engagemang samt okunskap om klädkonsumtionens miljöpåverkan är ofta bidragande faktorer till ohållbar konsumtion. LÄS MER

  3. 7. Den hårda självhjälpsaccessoaren med det mjuka värdet : En undersökning av kristalltro på hemsidan Ohlamoon.se

    Kandidat-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Alice Larsen; [2023]
    Nyckelord :Crystals; New Spirituality; Rational choice theory; The subjective turn; Ohlamoon.se.; Kristaller; Nyandlighet; Rational choice theory; Den subjektiva vändningen; Ohlamoon.se.;

    Sammanfattning : The purpose of this study is to examine how people express their beliefs in crystals through the comments section of one of Sweden's largest crystal retailers. The aim of the thesis is to gain a deeper understanding of contemporary religious expressions of crystal users. LÄS MER

  4. 8. How joyful militancy takes shape in feminist movements in Spain : A discourse analysis of Territorio Doméstico

    Magister-uppsats, Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Författare :Cristina Alvarez Pascual; [2023]
    Nyckelord :Joyful militancy; Migration; Care; Domestic work; Discourse analysis;

    Sammanfattning : This study aims to analyse how joyful militancy, characterized by care, joy and affection in the struggle, is embedded in the discourse created by Territorio Doméstico, a feminist movement formed by domestic workers in Spain. Through discourse analysis of songs and images of Territorio Doméstico, this study shows how meanings constructed through discourses build collective identities and challenge hegemonic discourses on domestic and care work and on migrants. LÄS MER

  5. 9. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
    Nyckelord :Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

    Sammanfattning : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. LÄS MER

  7. 10. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Nyckelord :Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Sammanfattning : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. LÄS MER