Sökning: "Age and Gender of the Consumer"

Visar resultat 1 - 5 av 85 uppsatser innehållade orden Age and Gender of the Consumer.

  1. 1. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning

    Kandidat-uppsats, Karlstads universitet

    Författare :Saga Ekelund Jonsson; [2023]
    Nyckelord :Fast fashion; consumption; environmental threats; attitude; behavior; sustainability; Fast fashion; konsumtion; miljöhot; attityd; beteende; hållbarhet;

    Sammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER

  3. 2. A study on consumer perception of clothes repair and opportunities for brand intervention

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Hai Ly Pham; Ankita Kanjilal; [2023]
    Nyckelord :repair; clothing; circular economy; consumer behaviour; brand intervention;

    Sammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER

  4. 3. Konsumenters betalningsvilja och dess påverkan på den svenska bostadsmarknaden

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Nicolai Laukkanen; Gustav Ståhl; [2023]
    Nyckelord :Bostadspriser; betalningsvilja; aspekter; hedonisk prismodell; signifikans;

    Sammanfattning : Swedish housing prices have been on an upward trend for a longer period of time. A significantpart of this increase can be attributed to low interest rates and an optimistic outlook for thefuture. However, discussions have emerged suggesting that there is a lack of comprehensivefoundations for the high price levels. LÄS MER

  5. 4. Den ensamma generationen: en explorativ studie om psykisk ohälsa, konsumtionsbeteende och sociala medier

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Lydia Santérus; Alexzandra Österlin; [2023]
    Nyckelord :psykisk hälsa; ensamhet; privatekonomi; konsumtionsbeteende; sociala medier; unga vuxna; könsskillnader; mental health; personal financial situation; loneliness; consumer behavior; social media; young adults; gender differences; Social Sciences;

    Sammanfattning : Recent studies show an increase in debt among young adults, especially young women. The purpose of this study was to examine the relationship between mental health, perceived loneliness, personal financial situation, consumer behavior, the use of social media and how these differ in a gender and generational context. LÄS MER

  7. 5. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Cornelia Wiklund; [2022]
    Nyckelord :Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Sammanfattning : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. LÄS MER