Sökning: "Agency- Client Relationship"

Visar resultat 1 - 5 av 52 uppsatser innehållade orden Agency- Client Relationship.

  1. 1. Defining Success: The PR Measurement Maze

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ellen Thorell; Clara Bergström; [2023]
    Nyckelord :Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Sammanfattning : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. LÄS MER

  3. 2. Inhyrd arbetstagare till tillsvidareanställd hos kundföretag efter 24 månader - En arbetsrättslig undersökning om syftet med 12 a § uthyrningslagen samt dess utmaningar för arbetstagare, bemanningsföretag och kundföretag

    Magister-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Sara Palander; [2023]
    Nyckelord :bemanningsbranschen; uthyrd arbetstagare; reformerad arbetsrätt; lag om uthyrning av arbetstagare; bemanningsdirektivet; Law and Political Science;

    Sammanfattning : On June 30, 2022, a reformed labor law came into effect, but it began to apply on October 1. This mainly involved changes to the Employment Protection Act, but also introduced a new provision in the Temporary Agency Work Act. LÄS MER

  4. 3. Styrning av konsulter i bemanningsbranschen : En flerfallstudie om styrning av arbetsinsatser

    Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Amanda Faust; Vanja Blomberg; [2022]
    Nyckelord :;

    Sammanfattning : Assessing and evaluation of an organization's internal processes are key elements in facilitating the achievement of organizational goals. One approach related to management of individual performance is performance management, which uses feedback and coaching to clarify individual expectations. LÄS MER

  5. 4. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Kaja Luner; Leona Saliju; [2022]
    Nyckelord :Service Marketing; Professional Services; Professional Service Firms; Digital Marketing Agencies; B2B Service Marketing; Agency-Client;

    Sammanfattning : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. LÄS MER

  7. 5. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sandra Norrman; Rebecca Ketola; [2020]
    Nyckelord :crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Sammanfattning : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. LÄS MER