Sökning: "Agency-Client Life-Cycle"

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  1. 1. Selecting Advertising Agencies : Understanding the influencing criteria

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Olle Hugosson; Pontus Sundberg Alvarsson; [2015]
    Nyckelord :Advertising Agency Selection; Organisation Buying Behaviour; Agency- Client Relationship; Agency-Client Life-Cycle;

    Sammanfattning : Background Commonly companies do not produce their own advertising material, but instead acquire the knowledge from advertising agencies. While purchasing advertising services, it was found through past studies that there are multiple criteria in which clients evaluate their alternatives of advertising, however few studies have investigated why and how these specific criteria are influential. LÄS MER