Sökning: "Aggregate User Representations"

Hittade 1 uppsats innehållade orden Aggregate User Representations.

1. 1. High versus Low: The Effect of AURs and Brand Equity in Live Stream Shopping

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Andersson; Sarangua Tsogtoo; [2021]
   Nyckelord :Live stream shopping; Aggregate User Representations; Customer-based brand equity; Source credibility; Purchase intention;

   Sammanfattning : Live Stream shopping is a rising phenomenon expected to transform retail worldwide. Despite the eminent need for practitioners to understand the best case use of live stream shopping, the subject is scarcely explored in academic research. LÄS MER