Sökning: "Agnes Göranzon"

Hittade 1 uppsats innehållade orden Agnes Göranzon.

  1. 1. Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Christine Renebo; Michelle Bergsell; Agnes Göranzon; [2017]
    Nyckelord :the AIDA model; Visual content; Rational message; Emotional message; Instagram; AIDA-modellen; Visuellt innehåll; Rationellt budskap; Emotionellt budskap;

    Sammanfattning : The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how successful their marketing is, have grown just as much. Today's companies take great financial risks when choosing marketing material in the traditional marketing way, but as the social network Instagram is free to use, the biggest risk here is to lose followers, and thus potential customers. LÄS MER