Sökning: "Agnes Ljung Lindberg"

Hittade 1 uppsats innehållade orden Agnes Ljung Lindberg.

  1. 1. Framgångsrik Merförsäljning

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Josefine Dofs Danielsson; Agnes Ljung Lindberg; [2017]
    Nyckelord :Upselling; online shopping; matching products; checkout; basket;

    Sammanfattning : A lot of previous research have focused on how to use different up-selling methods to get customers to buy another product at the checkout in a physical store, but studies on check out online are scarce. This paper aims to evaluate which one out of four up-selling methods, that you can find in an online stores checkout page, that is the most effective and best to use. LÄS MER