Sökning: "Ahmad Alshalabi"

Hittade 1 uppsats innehållade orden Ahmad Alshalabi.

  1. 1. The Impact of Audiences in Public Diplomacy on Japan Nation Brand: A case study on Japan Nation Brand and the way both Japanese embassies in Saudi Arabia and US promote different images to their audiences through their twitter accounts

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Ahmad Alshalabi; [2019]
    Nyckelord :Nation branding; Public diplomacy; Segmentation; Nation brand identity; Nation brand image; Competitive advantage; Social Sciences;

    Sammanfattning : The purpose of this thesis was to find out how different actors in nation branding, the Japanese embassies in the Kingdom of Saudi Arabia (KSA) and in US under this research, could promote different nation brand images. These two embassies both practice public diplomacy and promote Japan’s image. LÄS MER