Sökning: "Ahmed Farhan"

Hittade 2 uppsatser innehållade orden Ahmed Farhan.

1. 1. #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Farhan Rashid Ahmed Ansari; Bochen Zhang; Sky Preedanon; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry Date of the Seminar: 31 May 2016 Course: BUSN 39 Degree project in Global Marketing, Master Thesis Authors: Bochen Zhang, Farhan Rashid Ahmed Ansari, Sky Preedanon Supervisor: Veronika Tarnovskaya Thesis purpose: The Purpose of this thesis is to explore how companies can use hashtags as a communication strategy to raise brand awareness. This research aims to develop a framework for practitioners to create effective hashtags that function as marketing communication tool. LÄS MER

3. 2. Can loyalty schemes be applied to all types of luxury brands?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sally-Anne Amakye; Farhan Rashid Ahmed Ansari; Effrosyni Tigka; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER