Sökning: "Ahsen Humayun"
Hittade 1 uppsats innehållade orden Ahsen Humayun.
1. Corporate Social Responsibility (CSR) as a tool for value creation; a study of Nestle Pakistan
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Our objective is to describe and analyze the concept of Corporate Social Responsibility (CSR) and CSR dynamics in developing countries like Pakistan, with a focus on the role of Multinational Companies (MNC’s). We aim to provide an illustration for CSR initiatives taken by a multinational firm Nestle, in Pakistan, to understand the perceptions of the stakeholders concerning CSR and see how CSR can help Nestle create value for itself in terms of brand reputation and from stakeholder’s perspectives. LÄS MER
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