Sökning: "Ahsen Humayun"

Hittade 1 uppsats innehållade orden Ahsen Humayun.

  1. 1. Corporate Social Responsibility (CSR) as a tool for value creation; a study of Nestle Pakistan

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ahsen Humayun; Bilal Pervez; [2010]
    Nyckelord :CSR; Stakeholders; value creation; developing countries; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Our objective is to describe and analyze the concept of Corporate Social Responsibility (CSR) and CSR dynamics in developing countries like Pakistan, with a focus on the role of Multinational Companies (MNC’s). We aim to provide an illustration for CSR initiatives taken by a multinational firm Nestle, in Pakistan, to understand the perceptions of the stakeholders concerning CSR and see how CSR can help Nestle create value for itself in terms of brand reputation and from stakeholder’s perspectives. LÄS MER