Sökning: "Aida Licina"

Hittade 3 uppsatser innehållade orden Aida Licina.

  1. 1. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Aida Licina; [2020]
    Nyckelord :Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

    Sammanfattning : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. LÄS MER

  3. 2. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Nyckelord :Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Sammanfattning : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. LÄS MER

  4. 3. Usability in M-commerce : Critical factors to consider when adapting m-commerce

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Nyckelord :E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

    Sammanfattning : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. LÄS MER