Sökning: "Aida Mattila"
Hittade 1 uppsats innehållade orden Aida Mattila.
1. [Insert Your Logo Here] : A Comparative Study of the Television Spot and Product Placement in Terms of Attention, Control and Credibility in Finland
Magister-uppsats, Företagsekonomiska institutionenSammanfattning : The aim of this thesis is to study how television spot and product placement compare in terms of gaining the target audience’s attention, having control over the marketing message and creating credibility for a product or a brand. The context of the study is Finnish television from advertisers’ point of view. LÄS MER
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