Sökning: "Ailien Nguyen"

Hittade 2 uppsatser innehållade orden Ailien Nguyen.

1. 1. McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Linda Miksch; Ailien Nguyen; Charlotte Schulz; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. "Here Today, Gone Tomorrow"

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Effi Balandies; Phuong Ailien Nguyen; [2018]
   Nyckelord :omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

   Sammanfattning : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. LÄS MER