Sökning: "AirOhMail Business Plan"

Hittade 2 uppsatser innehållade orden AirOhMail Business Plan.

1. 1. AirOhMail Business Plan

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Brandon Till; [2011]
   Nyckelord :Företagsledning; AirOhMail Business Plan; Management of enterprises; management; Business and Economics;

   Sammanfattning : This is the business plan for AirOhMail as of May 2011.... LÄS MER

3. 2. Intellectual Property and the Entrepreneurial Process

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Brandon Till; [2011]
   Nyckelord :Management of enterprises; entrepreneurial autoethnography; alternatives to patent; intellectual property; entrepreneurial process; Företagsledning; management; Business and Economics;

   Sammanfattning : This paper uses an autoethnographic approach to analyze the work of an entrepreneur on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up phase by avoiding patents and pursuing more entrepreneurial means of intellectual property protection. LÄS MER