Sökning: "Airline Crisis"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Airline Crisis.

  1. 1. How to Make a Narrative Fly?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Kevin Fritz; [2023]
    Nyckelord :Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Sammanfattning : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. LÄS MER

  3. 2. Exploring Drivers and Barriers of Self-Assessment Systems for Fuel Efficiency in Aviation : A Case Study at a Scandinavian Airline

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Alexander Aronsson; David Rolstad; [2023]
    Nyckelord :Fuel Efficiency; Aviation; Self-Assessment Systems; UTAUT.; Bränsleeffektivitet; flygindustrin; själv-bedömande system; UTAUT.;

    Sammanfattning : The pollution of the aviation industry is often identified as a main contributor toward climate change, justified by the immense amounts of greenhouse gasses emitted during a flight. Therefore, it is inevitable that the aviation industry acts toward decreasing emissions of flights for mitigation of the climate crisis. LÄS MER

  4. 3. Determinants of Airlines’ Capital Structure during the Covid-19 pandemic

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Maja Blanck; Simon Blanck; [2021-06-30]
    Nyckelord :Capital Structure; Airline industry; Financial Crisis; Trade-off Theory; Pecking-order theory.;

    Sammanfattning : This study analyzes the impact of the variables: profitability, size, interest rate, and value of collateral assets on the American commercial passenger airline industry’s capital structure during the Covid-19 pandemic. Further, it examines how the results stand in relation to the established capital structure theories’, the trade-off and pecking order, predictions of impact, and explores reasoning for the outcomes. LÄS MER

  5. 4. The process of strategy change in a state-owned Enterprise operating under crisis : A case study on China Eastern Airlines during Covid-19 pandemic

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yushuo Li; Yavuz Alexander; [2021]
    Nyckelord :Strategy; Strategy change process; Pressures for change; Covid-19; business in crisis; State-owned enterprise;

    Sammanfattning : Background: Understanding the process of strategy change offers a unique insight into the functioning of an enterprise. While well-researched in the context of Western private firms, this process has attracted relatively little attention in state-owned Chinese enterprises. LÄS MER

  7. 5. Airborne Disease Causing Airlines to Flee - A Case Study on SAS's Recapitalization Plan During the COVID-19 Pandemic

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Sofia Sörensen; Amanda Olsson; [2021]
    Nyckelord :Recapitalization; Case study; Capital structure; Airline industry;

    Sammanfattning : This thesis investigates how SAS managed the liquidity crisis caused by the COVID-19 pandemic and what alternatives SAS, as a government-related entity, had in the financially distressed situation. The study contributes to the literature by providing a case study of how an extraordinary demand shock could be tackled from a company's perspective and how the decision process plays out from several stakeholders' perspectives. LÄS MER