Sökning: "Aisha Hawwari"

Hittade 1 uppsats innehållade orden Aisha Hawwari.

  1. 1. The valuation and recognition of internally generated brands & trademarks

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mikael Nilsson; Aisha Hawwari; [2017]
    Nyckelord :Internally generated brands; Brand valuation; Reliability; Recognition; Accounting; Business and Economics;

    Sammanfattning : Title: The valuation and recognition of internally generated brands & trademarks Seminar date: 31st May 2017 Course: Degree project – Accounting and Finance, BUSN79 Authors: Mikael Nilsson & Aisha Hawwari Supervisor: Kristina Artsberg Examinator: Susanne Arvidsson Key words: Internally generated brands, Brand valuation, Reliability, Recognition, Accounting Purpose: In this thesis we aim to give insights into the question if the market considers the valuation of internally generated brands to be reliable and if the market considers the recognition of trademarks to provide useful information. We suppose that our contributions could be of guidance for future research in the subject area and serve as useful document for standard setters when deciding on future reforms of IFRS 3 and IAS 38. LÄS MER