Sökning: "Akraphorn Rajapunsaen"

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  1. 1. The Internal Corporate Brand Building Process of a Swedish University : Case Study: Linköping University

    Magister-uppsats, Företagsekonomi

    Författare :Turan Suleymanov; Akraphorn Rajapunsaen; [2008]
    Nyckelord :Brand; Corporate Brand; Branding; Internal Corporate Branding; Brand Team;

    Sammanfattning : Research Purposes: Brands are one of the important influences on our life that appear everywhere and have great impact on the way we see our world. There are several kinds of brands and numerous perspectives existing about the brand concept. LÄS MER