Sökning: "Alan Mahmodiana"

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  1. 1. “The quest to attract female video game employees” Employer branding: Factors limiting women to initiate a career in the video game industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alan Mahmodiana; Mattias Svensson; [2018-07-03]
    Nyckelord :Employer Branding; Gender Discrimination; Women; Video game industry; Social Cognitive Career; SCCT; Recruiting; Diversity; Marketing;

    Sammanfattning : The purpose of this study is to identify and discuss factors that limits women from initiating a career in the video game industry. In order to achieve this purpose, four focus groups were conducted, consisting of two male groups and two female groups. LÄS MER